The 3 pillars of my projects.

Brand Personality

Knowing the personality of the brand is fundamental, these attributes will help to direct the project.

Target Audience

Analyzing your target audience facilitates communication and connection between them. This also allows for the creation of a much more targeted design.

Functionality and Aesthetics

Communicating correctly, applying the elements in a functional way without neglecting aesthetics is essential. Visual comfort, ensuring the best delivery and achieving the expected results close the projects I develop with a golden key.

Creation steps:


At this stage, the collection of information takes place, and everything starts with the briefing, which contains key questions, and in the midst of all this, some meetings are held, all to define the best way to achieve the expected objective. Your participation in this initial stage is fundamental and very important.


Analyzing and studying information about your business is extremely important. It is at this stage that I will research creative references, look for who your competitors are, observe the behavior of your audience, all to achieve a great creative concept.


After the first two steps are completed, it's time to start materializing and making the ideas real. All with the aim of creating an incredible and unique work.


The presentation contains visual proofs that will give us a good idea of how the project will behave in the real world through applications. In it I will show you all the ideas, concepts and solutions developed for the project, explaining all the choices in detail.


After the project is approved, the materials are properly prepared for shipment. The logo in all versions and colors, the manual with the specifications for use and the files ready to send to the printer.

Let's create an amazing project together :D

© 2022 Jotta Torres. All rights reserved.